How do I compare email analytics campaigns?
Comparing campaigns is a great way to spot trends in engagement and more in your email campaigns. To get started first go to your email analytics section in your account. Next to your “Create a new tracking code button” at the top right you’ll see a button to compare campaigns.
Once you select that button you’ll be able to choose up to 5 of your analytics reports to compare. Just select the box next to the ones you want to look at. You’ll be able to see comparisons on:
- Where is your audience reading your email (desktop, webmail or mobile)?
- How engaged is your audience (read, skimmed or glanced)?
- Interaction Comparison (for opens, forwards and prints)
You can view the results in your dashboard with graphs or export the data to a CSV.
Start tracking your campaigns
Now that you know how Email Analytics works, try it out for yourself! Start tracking your campaigns with Litmus Analytics.