How Can I Streamline My Email Creation Process With Litmus?

Whether you are a designer, coder, you set up the campaigns in your email service provider (ESP) or you oversee the process, you will find that Litmus can help you optimize your current process.

Our team leverages the features within Litmus to develop, test, and track email campaigns more efficiently. Check out the webinar below to learn how you can streamline your email creation process using Litmus:

Code emails faster with Builder

Build your email in our web-based editor and get instant previews in over 50 email clients as you go. Every change you make updates your previews in real time, so you can build, test, and troubleshoot faster than ever before.

Simple changes, such as an image or link swap can break an email if done incorrectly. Some email clients are not as forgiving as others, so an extra space or characters can cause your email to deliver a poor user experience or cause it to not get delivered at all. No matter what your HTML knowledge is, Builder empowers you to test and verify the changes you have made are correct.

With Builder, you can make sure your email is bulletproof.

Related: How do I use Builder?

Quick tips for getting the most out of Builder

Desktop + mobile views. As you are building your template, toggle between desktop and mobile views so you can see what your audience will experience on the different devices.

Images on and off views. Toggle between images on or off to see what a subscriber may see if they are viewing your email in an email client that blocks images. Are they able to take action on your email if images aren’t present?

Grid view. Utilize grid view to ensure that all of the elements align properly. Grid view is also very helpful to quickly navigate between sections.

Re-usable and customizable Snippets. Snippets allow you to easily add common code segments by typing a keyword—this saves time and helps create more cohesive emails

Tracking Manager. Leverage Tracking Manager to add a tracking code to all of the links within your template.

Timeline. Timeline provides a historical record of changes over a period of time, so you’ll never lose a draft again. You’ll be able to see a timeline of every change that is made within Builder, along with information on when the change was made and by which user.

Share your Builder project. Collaborate by easily and efficiently sharing code and previews to anyone that is involved in the project.

Sync your template with your ESP. Automatically sync your code from Litmus Builder to your ESP with a click of a button. 

Expedite QA time with Litmus Checklist

Checklist serves as your pre-send QA list which will help ensure that all elements of your campaign are properly reviewed prior to sending.

Once your email is ready for deployment, run a Checklist using the third tab of your Litmus account. To kick off a new Checklist, simply click on the green “Start a new checklist” button in the upper right-hand corner of your screen.

Related: How does Checklist work?

Quick tips for getting the most out of Checklist:

Instant email previews. With instant email previews, see how your email looks in over 50 email clients. Keep in mind that ESPs can modify code and cause rendering issues, so you’ll want to do the final QA test by sending directly from your ESP into Litmus.

First Impressions. Test subject line, from name, reply-to email address, and preview text to ensure it resonates with your audience and maximizes your chances of your subscribers opening your email.

Link Check. Verify that all links have been updated to the correct destination and that they are all tracked properly.

Image Check. Image load test to ensure that your images and call-to-actions are not taking too long, which can hurt your click-through-rate.

Share your Checklist results. Share your Checklist results with those involved in the email creation and execution process so they can review and approve the different elements before the message is sent.

Reach your subscribers’ inboxes with Spam Testing

You’ve spent time carefully designing and coding your email. But, if it never reaches your subscriber’s inbox, what’s the point?

The Spam Check feature let you see if your email will get caught in spam filters before you send. This can help identify any issues with the sending domain, code, content, and links that could prevent the message from reaching your subscribers. Each email caught in the spam folder is a missed touch point and lost revenue.

Related: Where do I find Spam Filter Testing?

Focus your design efforts where they matter

Between desktop, mobile, and webmail clients—plus different versions of those clients, as well as numerous email apps—it can seem as though the list of places your subscribers are viewing your emails is endless.

In order to stay sane (and to save you time and energy) it’s probably not realistic to test in every possible combination. As a result, knowing where your audience is opening your emails is key to narrowing down which programs and apps you should test in. It not only saves you time, but ensures that your email will render well in all of the necessary environments.

Leverage the data provided by Litmus Email Analytics to focus your testing and design efforts where it matter. With Litmus Email Analytics, you’ll be able to discover which email clients are most popular with your audience. Which email clients are they using? Are they mostly on mobile or desktop? If they’re using a webmail client, which browser are they using?

Related: Email Analytics How-To Guide

Be mindful of the email clients that make up the largest portion of your email audience. Design smart and tailor your design and code to the greatest denominator. Decide where not to optimize and evaluate what your opportunity cost is for the time you would normally spend optimizing for email clients and devices that make up a small to minimal fraction of your audience.

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