Become a Litmus pro
While you won’t be learning how to code or design emails, Litmus Academy will deepen your current skillset by applying Litmus’ secret sauce of building, personalizing, testing, and trusting every email.
Here are the free courses that we have available. Feel free to take as many as you’d like:
Litmus Foundations
Learn how to get the most out of Litmus in this course, and explore the core functionalities of the Litmus platform. At the end of the course, you’ll receive a certificate you can proudly share on your LinkedIn profile and beyond to show off your expertise in Litmus.
Time to complete: 1 hour
You’ll explore the core functionalities of the Litmus platform. And it’s okay if you haven’t used all of these functionalities before: this course is designed to cover the basics and also help those who are already familiar with some areas to strengthen their skills in the holistic platform. (You’ll find Litmus Foundations under the “Certifications” tab).
These are the functionalities we will cover:
- Litmus Builder
- Litmus Design Library
- Litmus Testing & QA
- Litmus Proof
- Litmus Email Analytics
Personalization in Litmus
Discover how Litmus Personalize can help you create engaging and hyper-relevant emails for all of your subscribers. In this course, you’ll learn how to use Litmus Personalize Essentials’ quick start templates including, countdown timers, personalized images, sentiment trackers, Instagram feeds and more to create engaging and relevant emails. Plus, you’ll see real examples of how other customers have used the same personalization tactics and tools in their email campaigns.
Time to complete: 20 minutes
In this course, you’ll learn how to use Litmus Personalize Essentials’ quick start templates including, countdown timers, personalized images, sentiment trackers, instagram feeds, live polls, and more to create engaging and relevant emails. You’ll see how to set up the templates, gather and monitor impressions, and you’ll discover how real-life customers are using these templates in their own email campaigns. (You’ll find this course under the “Paths” tab).
Introduction to Dark Mode
Learn how to delight all of your subscribers including those who choose to go dark—with Dark Mode that is. You’ll learn why creating emails with Dark Mode in mind is critical to the success of your email program, and how exactly to design and code for your subscribers who prefer using Dark Mode.
Time to complete: 20 minutes
In this learning path for designers and developers, you’ll learn all about what Dark Mode is and why it’s important to consider it as part of your designs, the different variations of Dark Mode depending on email client, how to optimize your emails for Dark Mode, tips for designing in Dark Mode, and how to identify your Dark Mode users/audience using Litmus’ Email Analytics. (You’ll find this course under the “Paths” tab).
What is Litmus Academy?
Litmus Academy is a customer learning center designed to help Litmus customers strengthen their email marketing skills using Litmus.
Who is Litmus Academy for?
The academy is for all new and existing Litmus customers, available to all users on all plan types. Litmus Academy is a great place for all email marketers, designers, developers and strategists to strengthen their craft using Litmus.
Can I sign up for Litmus Academy if I’m not an active user?
No. At this time, Litmus Academy is only available to active customers.
Is there a cost associated with Litmus Academy?
Litmus Academy offers free email marketing courses to all Litmus customers. Take as many as you’d like, as many times as you’d like!
What topics are covered in the academy?
We have two email marketing courses available, with more coming soon! Litmus Foundations is a free email marketing certification course covering how to Design and Build, Test and QA and Analyze your email campaigns using Litmus.
The second course is a learning path, diving into personalization widgets available in Litmus Personalize.
In the near future, you’ll see more courses with a deep dive into different focus areas of an email program, as well as share our take on best practices and industry trends.
We love feedback so let us know what you’re interested in learning! Simply reach out to us at hello@litmus.com.
Is there a certification offered as part of the academy?
Yes, the email marketing certification in Litmus Academy is called Litmus Foundations. In this certification course, you will learn how to make the most out of all of the core elements of Litmus including, Design & Build, Test and QA and Analytics. At the end of the course you will receive a certificate of completion and a badge to add to your LinkedIn profile, email signature, and anywhere else you want to promote it!
What’s the difference between a certification and pathway?
Certifications like Litmus Foundations are more in depth and dive deeper into the topics being covered. There are required quiz questions to pass the certification and you must complete the course in its entirety to successfully receive the certificate at the end.
A pathway is a shorter email marketing class providing an overview and quick tour of a topic. Pathways are less in depth but provide necessary information to navigate the functionality or topic at hand.
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