How do I create a new Email Analytics tracking code?

In order to generate your stats, you need to include our tracking code in your email. When your email is viewed by your subscribers, this tracking code will load an image from our servers. This enables us to discern what email client the recipient was using, and how they interacted with your email (reads, printing, forwarding, and so on).

Creating a new tracking code

To get started, we recommend you create a tracking code from within an email project in the New Litmus Experience.  This will ensure your email tracking and reporting are linked to your email project and available in the context of that email's workflow.   There are two places within an email project to create a tracking code.  You can click "Set up" in the Tracking section of the email summary view, or you can click ‘New tracking code’ in the Analytics tab of your email project navigation bar.

Alternatively, you can create one by clicking "New tracking code" from the Analytics dashboard which is accessible via the Litmus sidebar.   However, any tracking code created in this way will not be linked to an email project in Litmus and reports will only be available to view from the Analytics dashboard.  This option is best reserved for any emails you may be building and testing outside of Litmus or if you plan to use a single tracking code to track multiple emails with a shared template.

Either method above will start the tracking code creation process, which we will walk you through below.

Tracking code setup

You’ll be asked to name the code and choose your email service provider (ESP). If you wish to use an alternative unique user ID (UUID) merge tag to eliminate the need to store personally identifiable information (PII), you can select "Other" for ESP and enter a non-email related merge tag.

Customize your tracking code

In Step 2, you can set an expiration date, email type, custom parameters, and tags. 

Expiration Date: The expiration date defaults to 30 days from the date you create the tracking code. You can update this based on your campaign needs. Tracking codes can be set to expire up to 36 months in the future. 

Email Type: Select "Marketing" or "Transactional" as the type for your email. As we enhance our reporting features, this will help you group similar emails.

Custom Parameters: Add as many custom parameters as you would like. You will need to separate each custom data tag out with a plus sign (+) after each tag, for example: *|CAMPAIGN_UID|*+custom-data1+custom-data-2+custom-data-3

Tags: Add tags to make your emails easy to find and sort.

Add the tracking code snippet to your email

Once you've configured your tracking code, add it to your email. Once your code is placed within your email, send a test email to the address Litmus provides to validate that your code has been placed correctly.

Note: Litmus looks through your email headers to find the @trackthislist.com email address and associate that email from your Email Analytics campaign. We have found that certain ESPs will “spoof” the To:, CC:, and BCC: fields to some data that isn’t the actual address that you are trying to send to. You may need to change your ESP preferences to send to the email address you enter in or contact your ESP to change this setting for you.

Collecting stats and viewing reports

Once you send your campaign you’ll begin to see your stats appear within Litmus. It may take a little while from the time your subscriber opens the email before your graphs and data update inside your report.

If only a few people have opened your email, the data is likely to be quite skewed. Therefore, allow a little time for your recipients to begin opening your message before you try to interpret your Email Analytics stats. Stats typically update 5-15 minutes after the opens have been made.

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