Animated videos guide
Animated videos allow you to embed video content in your email. Engage your subscribers with an animated snippet of your longer video in a few steps!
What you need
Your video can be an uploaded mp4 or a URL to an mp4 from a publicly available space in your Google Drive, Dropbox, or an internally hosted server.
If the Animated videos builder can't detect a video, you may need to upload a thumbnail image.
NOTE: Direct URLs to videos on YouTube or other services do not link to an mp4 file so those URLs are not sufficient for Animated videos use.
Start building your animated video
Customize your animated video
Use the Customize panel on the right to link to or upload your video. Your video's name is Default video but you can edit it to whatever you prefer by selecting the name on the top left.
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NOTE: Initial processing may take several seconds. If an mp4 cannot be found, you will see an alert appear in the center panel and a button to upload a thumbnail image will be present in the right side pane.
You can get additional analytics data from external sources with your animated video.
Include your tracking URL from services like Google Analytics or your ESP as the click-through URL in your setup. Your tracking parameters will be invisibly included in the final widget code.
Tracking from your external sources will be available in their usual reporting areas.
Styling
Add more options like an overlay, with adjustments for color and opacity, and options for play buttons in a variety of styles that can be coordinated with brand or email colors. Select Apply changes to reprocess your animated video.
NOTE: To create the best inbox experiences, balance GIF resolution and file size by selecting videos with limited color palettes, which helps optimize performance. GIF images are limited to 256 colors, so anything beyond that you may start to see some pixelation as we work to keep the file size low.
Select the green Next: Preview your animated video button in the upper right corner when you're ready!
Preview and test your animated video
Select the video preview image to test your destination URL. To see your video URL directly, use the Visit video URL link in the right side panel.
To make any changes, select the gray Back to editing button in the upper right. Otherwise, select the green Next: Save and get HTML button to continue.
Finish and get your code
You can copy the HTML for your animated video in this final step using the green Copy HTML button at the bottom of the code pane. If you don't need the code right away, select Done in the upper right corner. Your animated video widget will be in the Animated videos section of your Personalized Content library.
You can rename your video by hovering over the thumbnail image and using the edit pencil at the top. To get your HTML, hover over the thumbnail to find the Copy HTML button at the bottom. A delete trash can icon is available in the lower right corner.
Impression usage
NOTE: Impressions usage limits vary based on your subscription. Learn more about usage limits and how impressions are counted to make sure you understand how your tag will impact your usage!
Animated videos and supported platforms
Litmus Animated videos adapt to the email client request in real-time so a recipient will either see your animated video creation or a static thumbnail with a play button that links to your video.
MPP-impacted opens count toward impression usage.