Impressions and how they are counted

Litmus Personalize usage is tracked with Impressions. An impression is counted any time your Litmus Personalize image is loaded in an email client.

For example, when you send an email with a countdown timer, an impression will be counted when a subscriber opens your email and their email client loads the image.

Below, find more information on Impression limits and usage.

Impression limits by subscription

Depending on your subscription level, your plan will include a set limit on impressions:

• Basic offers up to 5,000 impressions per month
• Plus offers up to 50,000 impressions per month
• Enterprise starts at 1.2 million impressions per year

If you need more impressions, please contact us to learn about available options!

When your impression limit is reached, any images you have already sent will continue to work. There is no overage charge for impressions. After reaching your limit, you will no longer be able to access the HTML of new or existing images in Litmus. You may still create new images for future use.

Tracking impression usage

You can track your impression usage on the Usage page of your account settings. Your chart will look different depending on your plan: Basic and Plus plans show monthly usage and Enterprise plans show annual usage.

Basic and Plus plans

The Basic and Plus plan usage chart displays your monthly usage and indicates your specific plan limit. If an active image used impressions after you have reached your monthly limit, this is indicated in red.

Enterprise plans

Enterprise usage charts show how many impressions have been used over the course of your annual contract. You'll also see the date that your annual impressions renew.

Usage notifications

Litmus will also notify you as you approach your impressions limit. An in-app banner will alert you when:

• 500 impressions are recorded
• You reach 80% of your total impression limit
• You reach 100% of your limit

You'll also see a notification when your limit resets and you're ready to send more images!

Impression usage per widget type

Each widget uses a specific number of impressions per view:

• Countdown timers use 1 impression
• Progress bars use 1 impression
• Personalized images use 1 impression
• Sentiment trackers use 2-5 impressions depending on your template and settings
• Instagram feeds use 1 impression - NOTE: Due to Meta's API integration change, Instagram feeds will no longer update beginning December 4, 2024.
• Live polls use 2-5 impressions depending on your settings
• Interest signals use 1 impression per interest signal
• Scratch-offs use 1 or 3 impressions depending on recipient interaction
• Animated videos use 1 impression per open
• Animated image carousels use 1 impression per open

Apple Mail Privacy Protection (MPP) and impressions

Apple Mail Privacy Protection is a privacy feature used in Apple mobile and desktop clients. When an email is sent to an inbox with MPP enabled, email images are automatically downloaded and cached. The cached images are then displayed when the email is opened.

Currently, the following widgets are impacted by MPP:

• Countdown timers will be collapsed and will not display
• Sentiment trackers will display the percentages as they were at the time of send

When an image is cached, Litmus detects a "view" and an impression is counted.