Analytics engagement metrics

In Email Analytics, Litmus shows you how long your subscribers were engaged with your message. This is sometimes also known as the read rate. Since we're measuring how long the recipient had the email open, we report this back in three categories: Read, Skim Read, and Glanced.

  • Read: 8 or more seconds
  • Skimmed: 2 or more seconds, but less than 8 seconds
  • Glanced: less than 2 seconds

NOTE: Engagement data exports may show a result of '-1' as the engagement rate. This means that engagement rate tracking in this email client is not supported. 

Sample engagement report for a tracking code in Litmus

Exported data will show the read time in increments of 2 seconds. We do not track read time beyond 20 seconds.

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