Analytics engagement metrics
In Email Analytics, Litmus shows you how long your subscribers were engaged with your message. This is sometimes also known as the read rate. Since we're measuring how long the recipient had the email open, we report this back in three categories: Read, Skim Read, and Glanced.
- Read: 8 or more seconds
- Skimmed: 2 or more seconds, but less than 8 seconds
- Glanced: less than 2 seconds
NOTE: Engagement data exports may show a result of '-1' as the engagement rate. This means that engagement rate tracking in this email client is not supported.