Litmus & Salesforce Marketing Cloud Getting Started Guide

Every minute matters when it comes to creating great email. Litmus’ Salesforce Marketing Cloud (SFMC) integrations let you test personalized, dynamic content as you build, saving time and streamlining your email production and testing process. Combining the power of Litmus with SFMC lets your team collaborate more efficiently, set campaigns up for success with automated pre-send testing, and get engagement insights into what content and tactics resonate best with your audience. 

Here’s a quick start guide to help you start taking advantage of the Litmus features designed exclusively to help SFMC users improve their workflow.

Litmus Salesforce Marketing Cloud integrations are available on Enterprise plans only.


Integrate Litmus with SFMC

Connect SFMC to Litmus and automatically sync your code and assets while you build in Litmus Builder. Then, when it’s time to review your emails with Litmus Proof or Checklist, or run a Litmus Spam Test, you can quickly select a draft email from SFMC without ever switching tools.

First, follow these steps to set up an ESP sync between SFMC and Litmus. Once setup is complete, you can: 


Test dynamic, personalized email content with Litmus Extension

Extension

Switching between email tools can be a hassle. That's why Litmus integrates with SFMC, letting you test your emails right where you work! Litmus Extension can be used to test dynamic content blocks as you edit your email.  

Get started →


Preview how your email will look for different subscribers across different email clients

Litmus in SFMC

Access the power of Litmus wherever you work in SFMC. In addition to Email Studio, you can preview your emails wherever Content Builder is used including within Journey Builder. 

Previewing emails as you build helps you catch errors early, so you can be confident emails are error-free before you review and approve them with your team. Litmus email previews within SFMC allow you to test personalized content at the subscriber level. 

Get started →


Use insights from Litmus Email Analytics alongside those from Salesforce Marketing Cloud

Litmus Email Analytics gives you the insights that matter most so you can understand what content, segmentation, and calls-to-action work best. 

To get the best insight into your email marketing: 

  1. Use Litmus Email Analytics to track emails sent from SFMC.
  2. Export your email analytics data or setup an FTP feed to supplement analytics provided through SFMC.
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