Using Litmus Integrated Insights

The Litmus Integrated Insights report combines email performance data from your ESP with subscriber engagement data from Litmus in a single view, making it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results.

Once you set up your integration with Salesforce Marketing Cloud, Marketo, or Eloqua, you can begin receiving your Integrated Insights report and, optionally, a weekly insights email.

NOTE: Litmus Integrated Insights is available on Enterprise plans only.

Integrated Insights report window in Analyze section of Litmus

Audit your sent emails

  • Use the Litmus Integrated Insights report to see all of the emails that have been sent during the time period.  
  • Upon first creating the Integrated Insights Report, we sync all emails sent by your ESP in the last 30 days.
  • On an ongoing basis, we sync new emails sent and update statistics every four hours, except Marketo that syncs twice a day.
  • Over time, the report will capture a historical record of your emails sent beyond the past 30 days. For Marketo, we only capture the past 30 days of emails.
  • Select a thumbnail to view the full image of any email. 

View your engagement and audience breakdown

The Audience breakdown metrics show the top email clients and reading environments of your subscribers.  This data along with Read rate is provided by Litmus tracking codes.  To add this information to your report, include a Litmus tracking code in each email you send.

  • We recommend that each email have a unique tracking code so that you can view the difference in rates and drill into the audience details for each email separately. 
  • The view detail link in the Read rate leads to the detailed report for that tracking code. 
  • Litmus Read rate tells you the percentage of readers who spent more than 8 seconds reading your mail.
  • Changes in filter settings will update the Audience breakdown at the top, an aggregate count of the emails with tracking codes in the report.  

NOTE: If you have multiple ESP instances, Integrated Insights will provide information for the primary connection only. Any secondary instances will not be included.

Filtering results and viewing averages.

Use the filters to select specific emails and calculate their average engagement and audience breakdown.

  • By default, the report always displays the last 7 days of emails but hides emails with less than 20 recipients. 
  • The Average engagement percentages and Audience breakdowns are based on the filters and will change when the filter changes. 
  • Use the filter bar at the top of the results table to filter the results.
  • The report uses a date-based algorithm to determine if certain emails are recurring or automated. Use this filter to determine whether the Automated emails appear in the report:You can also filter the list by any keyword. Simply type into the text box. The report filters by any match with the subject line and the email name stored in your ESP.  
  • Additional filters include the time period and the number of recipients sent to. 

Finding your best and worst performers

  • Use the column headers to sort your report by each metric.
  • Hover over a column header to get the definition of each metric.
  • Select the header to sort the column.  If you sort descending, then the best performers will rise to the top of the report for your review.

Download and export reports

Use Download CSV export to receive a comma-separated list of your email metrics. This CSV file can be imported into various platforms for further analysis. The download contains the last 30 days of emails. Key metrics are provided for each email. 

Animation of Integrated Insights Report page showing filter options and download report button

Integrated Insights Digest

The Integrated Insights Digest is a weekly email showing highlights of how your emails performed in the last week, such as:

  • Average open rate
  • Average click-through rate
  • Best performing subject line
  • Most engaging content
  • And more!

Visit the Insights Digest page and select the Yes, I want to subscribe button. Choose Invite others to select users on your account to receive the digest, or enter an email address to invite anyone to get the weekly digest email. Invitations are free and do not count towards user limits.

Insights Digest page in Analyze section of Litmus


Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us