Deliverability Monitoring guide
Deliverability Monitoring includes Sender Authentication and Reputation Monitoring. Sender Authentication automatically checks your authentication protocols across all of your sending domains while Reputation Monitoring monitors 60+ blocklists 24/7 to catch deliverability issues before they impact your campaigns. When properly configured, Deliverability Monitoring increases the likelihood that your emails will be delivered to your subscribers’ inbox rather than being marked as spam or rejected. Setting up Deliverability Monitoring is simple!
NOTE: Sender Authentication and Reputation Monitoring are available on Enterprise plans.
Turn on Deliverability Monitoring
Navigate to the Deliverability tab from the Monitor tab in your account's top-level navigation
There are two ways to start monitoring:
- Upload an .eml (electronic mail format ) file of your email
Add your unique seed address to your Email Service Provider subscriber lists (recommended)
We highly recommend you copy your unique authentication monitoring address and include it in your Email service provider subscriber send lists. We use this address to check your send from domain authentication and automatically alert you of any issues for each send.
NOTE: Sender Authentication submits your email categorized as marketing so you may receive alerts for missing List-Unsubscribe headers. These headers are not required for transactional emails. You can disregard the alert in these instances.
Delete domains and manage blocklists for Deliverability Monitoring
Click the manage domains option on the Deliverability Monitoring page
From here, you can delete domains or sub-domains you no longer want to monitor with the remove option.
If you have decided to exclude a blocklist from monitoring for Reputation Monitoring, you will see it under the blocklist section:
Manage notifications or edit your monitoring address
Note: Your monitoring address is account-wide. If you change the address it will change for each user.
To manage notifications, click the manage domains option on the Monitoring page or you can find the notification under the notification tab under settings
You can select the option to notify you when Deliverability Monitoring detects an issue with your emails. You can also manage individual alerts for emails you have followed.
View domain details and share results
To view the details of your domain, select the domain when you are on the Deliverability Monitoring page.
NOTE: You might see domains that you don't recognize in your list. We retrieve domains associated with your sending domain. In some cases, different domains can handle different aspects of your authentication.
When under a specific domain check, you have the option to Share check details. This creates a public link that allows you to share the whole domain check with anyone.
What does Authentication and Reputation Monitoring check?
Sender Authentication monitors a set of techniques, like SPF, DKIM, and DMARC for example, used to verify that an email message is legitimately sent by the company it claims to be from. Sender Authentication plays a crucial role in email deliverability because it helps protect against phishing, spoofing, and other types of email fraud.
Reputation Monitoring checks your sending domain against 60+ blocklists. An email blocklist is a database used by email service providers (ESPs) to identify and block emails from domains or IP addresses flagged as sources of spam. Being listed can harm email deliverability, causing your messages to be filtered as spam or not delivered at all. If your domain or IP is blocklisted, even transactional emails like password resets or purchase confirmations may not be delivered.
