Using Litmus with Salesforce Marketing Cloud

Litmus has several integrations with Salesforce Marketing Cloud (SFMC) that let you build and test emails without manually copying and pasting code between tools, saving time and streamlining your email workflow.

NOTE: Litmus Salesforce Marketing Cloud integrations are available only on Enterprise plans.

Connect Litmus to SFMC

Connect one or more SFMC business units to Litmus to automatically sync your code and assets while you build in Litmus Builder, easily import an email for final pre-send review and testing, and see an integrated view of the insights that matter most from both SFMC & Litmus. 

Note: You will need Administrative rights on your SFMC account to create the setup. Account Holders, Admins, and Full users can complete the sync in Litmus.

Step-by-step SFMC ESP Sync instructions

Sync emails to SFMC from Litmus

From the Builder tab in your email project, choose Sync to ESP. Connect your ESP instance or choose from connected ESPs. You can sync to Templates or Campaigns in SFMC and even choose a specific folder or sub-folder to sync to. 

Sync an email from Litmus to SFMC with ESP Sync

Use ESP Sync to import an email

You can use ESP Sync to import draft emails for testing without having to ever leave Litmus! Select the Test your email button dropdown and then Choose from email service provider (ESP) on the Home or Emails tab. Select your ESP (if you don't have this set up yet, select Manage ESPs to create your setup). And then select the email you want to import into Litmus from your recent drafts. Once the email is created, you will automatically be in the Previews & QA tab, but you can also move to the Proof tab if you'd like to start collaborating on feedback.

Start a spam test with ESP Sync

You can also start a Spam Test using ESP Sync. From the Test your email button dropdown, select the Start a spam test option. Choose your ESP from the Pull your email into Litmus drop-down menu, select the draft you'd like to test, then Start your test.

Test as you build in SFMC with Litmus Extension

The Litmus Extension in the Google Chrome browser can be used to easily test emails—including those with dynamic content—as you build in Salesforce Marketing Cloud, eliminating the hassle of switching between tools.

  1. Install the Litmus Extension
  2. Follow steps to test different versions of personalized content within SFMC

Litmus extension in SFMC

Access email previews within SFMC

Litmus also has an integration directly within SFMC’s Email Studio’s Content Builder workflow that lets you test how your email will render across 100+ email clients and devices right within SFMC Email Studio (and wherever Content Builder and Journey Builder are used) at the subscriber level. This is helpful for ensuring that AMPScript personalization is rendering properly for subscribers in different segments.

Litmus integration in SFMC

Test dynamic content in SFMC

There are multiple ways to test dynamic content within SFMC.

Test broader segments at the rule level with Litmus Extension

  1. Log into the Salesforce Marketing Cloud and open the email you want to test in the Content Editor mode.
  2. Select the version of your email to test.
  3. Open Litmus Extension by selecting the Litmus logo in your Chrome browser bar. If needed, log in to your Litmus Enterprise account. Litmus Extension will test how your email renders across popular email clients and check links, tracking, image blocking, and loading speed.  
  4. Select another version of your email in Salesforce Marketing Cloud and use the Refresh button in Litmus Extension to test each version in a single click.

testing dynamic content with Litmus extension in SFMC

Test individual personalization at the subscriber level with integrated email previews

  1. Log into the Salesforce Marketing Cloud and open the email you want to test in the Preview and Test mode.
  2. Select the subscriber list and subscriber you’d like to test.
  3. Select the Litmus logo, login to your account, and preview emails across 100+ email clients and devices. 
  4. Toggle between subscribers to preview different versions of dynamic personalization. 

test personalization in SFMC

Integrated Insights from Litmus and SFMC

The Litmus Integrated Insights Report combines email performance data from your ESP with subscriber engagement data from Litmus into a single view. These combined powerful insights make it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results. Email Performance Indicators automatically surface emails that are underperforming or overachieving with visual identifiers to demonstrate why. With suggested next steps automatically outlined for you, you can confidently forge ahead and focus on driving results. 

Litmus Integrated Insights Report


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