Using Litmus with Salesforce Marketing Cloud

Welcome to the Salesforce Marketing Cloud with Litmus tutorial!

This tutorial will show you how to use the Salesforce Marketing Cloud (SFMC) with Litmus. If you would like to learn how to set up the ESP Sync for SFMC, please click here:

How to Set Up with SFMC

Litmus has several integrations with Salesforce Marketing Cloud (SFMC) that lets you build and test emails—including those with personalized, dynamic content—without manually copying and pasting code between tools, saving time and streamlining your email workflow. 

Litmus Salesforce Marketing Cloud integrations are available on Enterprise plans only.

This guide will help you start taking advantage of the Litmus integrations designed exclusively to help SFMC users improve their workflow. 

Table of Contents

How to connect Litmus with SFMC

Connect one or more SFMC business units to Litmus to automatically sync your code and assets while you build in Litmus Builder, easily import an email for final pre-send review and testing, and see an integrated view of the insights that matter most from both SFMC & Litmus. 

Who can set up the ESP connection? 

You or someone on your team will need Administrative rights on your SFMC account to get the information you need to complete the setup. Any Litmus user with Full (Content editor and Code editors), Admin, or an Account Holder role can configure the setup in your Litmus account. 

How is the ESP connection created? 

Follow these steps to set up an ESP sync between SFMC and Litmus.

Sync emails between Litmus and SFMC

ESP Sync for SFMC lets you automatically sync your email code and assets from Litmus Builder to SFMC every time you save. When it’s time for final pre-send testing, you can quickly import an email from SFMC to Litmus without ever switching tools. 

How to sync an email from Litmus Builder to SFMC

From the “Builder” tab in your email project, choose “Sync to ESP.” Connect your ESP instance or choose from connected ESPs. You can sync to “Templates” or “Campaigns” in SFMC and even choose a specific folder or sub-folder to sync to. 

Sync an email from Litmus to SFMC with ESP Sync

Import an email for final review and pre-send testing

Choose “Create New” on the home screen in Litmus. Choose “Test” or “Collaborate” depending on whether you want to run automated pre-send tests or review your email in Litmus Proof. Click “Next”, and select your ESP in the “Choose an email from your email service provider” drop-down menu. 

Import an email for final pre-send testing

You can also start a Spam Test using ESP Sync. Click “Test” in the navigation bar, choose “View and create spam tests”, and click “Start a new Spam Test” in the upper right corner. Choose your ESP instance from the “Pull your email into Litmus” drop-down menu. 

Start a Spam Test with ESP Sync

Learn more about ESP Sync for SFMC →

Test as you build in SFMC with Litmus Extension

The Litmus Extension in the Google Chrome browser can be used to easily test emails—including those with dynamic content—as you build in Salesforce Marketing Cloud, eliminating the hassle of switching between tools. First, install the Litmus Extension. Then, follow these instructions to easily test different versions of personalized content within SFMC.

Litmus extension in SFMC

Learn more about Litmus Extension →

Access email previews within SFMC

Litmus also has an integration directly within SFMC’s Email Studio’s Content Builder workflow that lets you test how your email will render across 100+ email clients and devices right within SFMC Email Studio (and wherever Content Builder and Journey Builder are used) at the subscriber level. This is helpful for ensuring that AMPScript personalization is rendering properly for subscribers in different segments.

Litmus integration in SFMC

Learn more about email previews within SFMC →

Test dynamic content in SFMC

There are multiple ways to test dynamic content within SFMC: 

Test broader segments at the rule level with Litmus Extension

  1. Log into the Salesforce Marketing Cloud and open the email you want to test in the “Content Editor” mode.
  2. Select the version of your email to test.
  3. Open Litmus Extension by clicking on the Litmus logo in your Chrome browser bar. If needed, log in to your Litmus Enterprise account. Litmus Extension will test how your email renders across popular email clients and check links, tracking, image blocking, and loading speed.  
  4. Select another version of your email in Salesforce Marketing Cloud and hit “Refresh” in Litmus Extension to test each version in a single click.

testing dynamic content with Litmus extension in SFMC

Test individual personalization at the subscriber level with integrated email previews

  1. Log into the Salesforce Marketing Cloud and open the email you want to test in the “Preview and Test” mode.
  2. Select the subscriber list and subscriber you’d like to test.
  3. Click the Litmus logo, login to your account, and preview emails across 100+ email clients and devices. 
  4. Toggle between subscribers to preview different versions of dynamic personalization. 

test personalization in SFMC

Get powerful, holistic integrated insights from Litmus & SFMC 

The Litmus Integrated Insights Report combines email performance data from your ESP with subscriber engagement data from Litmus in a single view, making it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results. Email Performance Indicators automatically surface emails that are underperforming or overachieving with visual identifiers to demonstrate why. And with suggested next steps automatically outlined for you, you can confidently forge ahead and focus on driving results. 

Litmus Integrated Insights Report

Learn more about Integrated Insights →

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