Litmus & Marketo Getting Started Guide

Every minute matters when it comes to creating great email. Litmus’ Marketo integrations let you test personalized, dynamic content as you build, saving time and streamlining your email production and testing process. Combining the power of Litmus with Marketo lets your team collaborate more efficiently, set campaigns up for success with automated pre-send testing, and get engagement insights into what content and tactics resonate best with your audience.

Here’s a quick start guide to help you start taking advantage of the Litmus features designed exclusively to help Marketo users improve their workflow.

Litmus Marketo integrations are available on Enterprise plans only.


Integrate Litmus with Marketo

Connect Marketo to Litmus and automatically sync your code and assets while you build in Litmus Builder. Then, when it’s time to review your emails with Litmus Proof or Checklist, or run a Litmus Spam Test, you can quickly select a draft email from Marketo without ever switching tools.

First, set up ESP Sync for Marketo in your Litmus account settings. Now you can: 



Test dynamic, personalized email content in Marketo with Litmus Extension

Extension

Switching between email tools can be a hassle. That’s why Litmus integrates with Marketo, letting you test your emails right where you work! Litmus Extension can be used to test emails, including those with dynamic, personalized content, as you build so you can be confident they are error-free before you review and approve them with your team.


Use insights from Litmus Email Analytics alongside those from Marketo

Litmus Email Analytics gives you the insights that matter most so you can understand what content, segmentation, and calls-to-action work best. 

To get the best insight into your email marketing: 

  1. Use Litmus Email Analytics to track emails sent from Marketo.
  2. Export your email analytics data or setup an FTP feed to supplement analytics provided through Marketo. 
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