Using Litmus with Marketo

Welcome to the Marketo with Litmus tutorial!

This tutorial will show you how to use the Marketo with Litmus. If you would like to learn how to set up the ESP Sync for Marketo, please click here:

How to Set Up with Marketo with Litmus

Litmus has several integrations with Marketo that let you build and test emails—including those with personalized, dynamic content—without manually copying and pasting code between tools, saving time and streamlining your email workflow. 

Litmus Marketo integrations are available on Enterprise plans only.

This guide will help you start taking advantage of the Litmus integrations designed exclusively to help Marketo users improve their workflow. Choose an option below to learn more and get started: 

How to connect Litmus with Marketo

Connect Marketo to Litmus to automatically sync your code and assets while you build in Litmus Builder, easily import an email for final pre-send review and testing, and see an integrated view of the insights that matter most from both Marketo & Litmus. 

Who can set up the ESP connection? 

You or someone on your team will need to be a user in an Admin role for your Marketo account to complete the setup. Any Litmus user with Full (Content editor and Code editors), Admin, or an Account Holder role can configure the setup in your Litmus account. 

How is the ESP connection created? 

Follow these steps to set up an ESP sync between Marketo and Litmus.

Sync emails between Litmus and Marketo

ESP Sync for Marketo lets you automatically sync your email code and assets from Litmus Builder to Marketo every time you save. When it’s time for final pre-send testing, you can quickly import an email from Marketo to Litmus without ever switching tools. 

How to sync an email  from Litmus Builder to Marketo

From the “Builder” tab in your email project, choose “Export” and “Sync to ESP.” Connect your ESP instance or choose from connected ESPs. 

GIF of syncing an email from Litmus Builder to Marketo

Import an email for final review and pre-send testing

Choose “Create New” on the home screen in Litmus. Choose “Test” or “Collaborate” depending on whether you want to run automated pre-send tests or review your email in Litmus Proof. Click “Next”, and select your ESP in the “Choose an email from your email service provider” drop-down menu. 

GIF of syncing an email from Litmus Builder to Marketo

You can also start a Spam Test using ESP Sync. Click “Test” in the navigation bar, choose “View and create spam tests”, and click “Start a new Spam Test” in the upper right corner. Choose your ESP instance from the “Pull your email into Litmus” drop-down menu. 

GIF of starting a spam testing using ESP sync with Marketo

Learn more about ESP Sync for Marketo →

Test emails (including those with dynamic content) with Litmus Extension

The Litmus Extension in the Google Chrome browser can be used to easily test emails—including those with dynamic content—as you build in Marketo, eliminating the hassle of switching between tools. First, install the Litmus Extension. Then, follow these instructions to easily test different versions of personalized content within Marketo.

GIF of testing emails using Marketo and Litmus Extension

Learn more about Litmus Extension →

Get powerful, holistic integrated insights from Litmus & Marketo

The Litmus Integrated Insights Report combines email performance data from your ESP with subscriber engagement data from Litmus in a single view, making it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results. Email Performance Indicators automatically surface emails that are underperforming or overachieving with visual identifiers to demonstrate why. And with suggested next steps automatically outlined for you, you can confidently forge ahead and focus on driving results. 

Integrated Insights with Email Performance Indicators

Learn more about Integrated Insights for Marketo →

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