Using Litmus with Mailchimp

The Litmus integration with Mailchimp lets you build and test emails without manually copying and pasting code between tools, saving time and streamlining your email workflow.

NOTE: Litmus Mailchimp integrations are available on Plus and Enterprise plans.

Connect Litmus to Mailchimp

Set up the ESP sync between Litmus and Mailchimp. Mailchimp login information is required.

NOTE: Any Litmus user with Full, Content editor, Code editor, Admin, or Account Holder roles can configure the setup in your Litmus account. 

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Sync emails between Litmus and Mailchimp

Once the ESP sync is in place, you can sync your emails into Builder, Previews & QA for testing with email clients, Proof (Enterprise plans) for final review, or you can start a full spam test without ever leaving Litmus!

Sync in Builder

From the Builder tab in your email project, choose Sync to ESP. Connect your ESP instance or choose from connected ESPs. You can sync to Templates or Campaigns in Mailchimp and even choose a specific folder or sub-folder for your sync.

Animation of syncing an email from Litmus Builder to Mailchimp

Import an email for final review and pre-send testing

Select Create new on the home screen in Litmus. Choose Test to run automated pre-send tests or Collaborate to review your email in Litmus Proof. Select Next and then your ESP in the drop-down menu. 

GIF of how to import an email from Mailchimp to Litmus for final review and pre-send testing

Start a spam test

You can also start a Spam Test using ESP Sync. Select Test in the navigation bar, choose View and create spam tests, and then use the Start a new Spam Test button in the upper right corner. Choose your ESP instance from the drop-down menu. 

animation of starting a spam test using ESP sync with Mailchimp

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Use Mailchimp with Litmus Extension

The Litmus Extension in the Google Chrome browser can be used to test emails as you build within Mailchimp, eliminating the hassle of switching between tools. First, install the Litmus Extension, then test as you build in Mailchimp.

animation of Litmus extension with Mailchimp

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Access email previews within Mailchimp

Litmus also has an integration directly within Mailchimp via its Inbox Previews tool. Test how your email will render across email clients and devices to catch and fix any issues before you send. This tool is custom built by Mailchimp.

Litmus email previews in Mailchimp's inbox preview tool

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Litmus Email Analytics with Mailchimp

Litmus Email Analytics gives you the insights that matter most so you can understand what content, segmentation, and calls-to-action work best. 

  • Create an analytics tracking code, then include it your Mailchimp email.
  • Export your email analytics data or Enterprise users can set up an FTP feed to supplement analytics provided through Mailchimp. 

Litmus Analytics overview window


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