Using Litmus with Mailchimp

Every minute matters when it comes to creating great email. Litmus has several integrations with Mailchimp that let you build and test emails without manually copying and pasting code between tools, saving time and streamlining your email workflow. 

Litmus Mailchimp integrations are available on Plus & Enterprise plans.

This guide will help you start taking advantage of the Litmus integrations designed exclusively to help Mailchimp users improve their workflow. Choose an option below to learn more and get started: 

How to connect Litmus with Mailchimp

Connect Mailchimp to Litmus to automatically sync your code and assets while you build in Litmus Builder, easily import an email for final pre-send review and testing, and see an integrated view of the insights that matter most from both Mailchimp & Litmus. 

Who can set up the ESP connection? 

Any Litmus user with Full (Content editor and Code editors), Admin, or an Account Holder role can configure the setup in your Litmus account. 

How is the ESP connection created? 

Follow these steps to set up an ESP sync between Mailchimp and Litmus.

Sync emails between Litmus and Mailchimp

ESP Sync for Mailchimp lets you automatically sync your email code and assets from Litmus Builder to Mailchimp every time you save. When it’s time for final pre-send testing, you can quickly import an email from Mailchimp to Litmus without ever switching tools. 

How to sync an email from Litmus Builder to Mailchimp

From the “Builder” tab in your email project, choose “Sync to ESP.” Connect your ESP instance or choose from connected ESPs. You can sync to “Templates” or “Campaigns” in Mailchimp and even choose a specific folder or sub-folder to sync to. 

GIF of how to an email from Litmus Builder to Mailchimp

Import an email for final review and pre-send testing

Choose “Create New” on the home screen in Litmus. Choose “Test” or “Collaborate” depending on whether you want to run automated pre-send tests or review your email in Litmus Proof. Click “Next”, and select your ESP in the “Choose an email from your email service provider” drop-down menu. 

GIF of how to import an email from Mailchimp to Litmus for final review and pre-send testing

You can also start a Spam Test using ESP Sync. Click “Test” in the navigation bar, choose “View and create spam tests”, and click “Start a new Spam Test” in the upper right corner. Choose your ESP instance from the “Pull your email into Litmus” drop-down menu. 

GIF of how to start a spam test using ESP sync with Mailchimp

Learn more about ESP Sync →

Test as you build in Mailchimp with Litmus Extension

The Litmus Extension in the Google Chrome browser can be used to test emails as you build within Mailchimp, eliminating the hassle of switching between tools. First, install the Litmus Extension. Then, follow these instructions to easily test as you build in Mailchimp.

GIF of testing emails using Litmus Extension in Mailchimp

Learn more Litmus Extension →

Access email previews within Mailchimp

Litmus also has an integration directly within Mailchimp via its Inbox Previews tool. Test how your email will render across 100+ email clients and devices to catch and fix any issues before you send.

Screenshot of Litmus email previews integration in Mailchimp

Learn more about Mailchimp Inbox Previews →

Use insights from Litmus Email Analytics alongside those from Mailchimp

Litmus Email Analytics gives you the insights that matter most so you can understand what content, segmentation, and calls-to-action work best. 

To get the best insight into your email marketing: 

Screenshot of Litmus Email Analytics

Get started with Litmus Email Analytics →

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