Using Litmus with SAP Marketing Cloud
With Litmus integrated within SAP Marketing Cloud, you can test emails as you build in the SAP Marketing Cloud Email Editor, saving time and streamlining your email production and review process. Combining the power of Litmus with SAP Marketing Cloud lets your team collaborate more efficiently, set campaigns up for success with automated pre-send testing, and get engagement insights into what content and tactics resonate best with your audience.
Here’s a quick start guide to help you get started.
The Litmus integration within SAP Marketing Cloud is available on Enterprise plans only.
Preview emails as you build within SAP Marketing Cloud
Preview emails as you build within the new SAP Marketing Cloud Email Editor so you can catch and fix any issues early on, reducing overall review cycles, and getting more error-free emails out the door.
Use insights from Litmus Email Analytics alongside those from SAP Marketing Cloud
Litmus Email Analytics gives you the insights that matter most so you can understand what content, segmentation, and calls-to-action work best.
To get the best insight into your email marketing:
- Use Litmus Email Analytics to track emails sent from SAP Marketing Cloud.
- Export your email analytics data or setup an FTP feed to supplement analytics provided through SAP Marketing Cloud.