Litmus Assistant Content Optimization
Litmus Assistant Content Optimization helps you find the most compelling subject line or adjust the tone of your email. Craft compelling, inclusive email copy faster with your new email best friend!
Litmus Assistant Content Optimization is part of our AI-powered Litmus assistant technologies alongside Email Guardian.
NOTE: As of September 12, 2023 language translation has been retired and Assistant Content Optimization has been moved to Litmus Builder.
Subject line generator
The subject line generator scans your email copy and suggests up to five subject line alternatives to help captivate subscribers and encourage them to engage with your email.
Start in the Visual tab in Builder, then select your subject line to highlight its text box. The subject line generator will automatically run.
Review suggestions in the Litmus assistant pane at the left of your email content.
Tone of voice assistant
The tone of voice assistant will automatically rewrite the email copy with one of five different tones.
- Formal
- Serious
- Casual
- Enthusiastic
- Funny
The tone of voice will provide you with copy alternatives that match the selected tone while retaining the essential message of your email.
Start in the Visual tab in Builder, then select any block of text in your email.
Use the drop-down in the Litmus Assistant pane on the left to change the tone of your text.
Select the Let's see it! button to get your results.
If you decide to use the copy edits, choose the Use this! button to replace the section of copy in your email. You can always select Write another version if you'd like to see another option.
NOTE: Litmus Assistant cannot read copy within images. For optimal results, avoid use on emails that are primarily image-based.