Litmus Assistant content optimization

Litmus Assistant content optimization helps you find the most compelling subject line or adjust the tone of your email in the Visual editor. Craft compelling, inclusive email copy faster with your new email best friend!

Subject line generator

The subject line generator scans your email copy and suggests up to five subject line alternatives to help captivate subscribers and encourage them to engage with your email.

Start in the Visual tab in Builder, then select your subject line to highlight its text box. The subject line generator will automatically run.

Review suggestions in the Litmus assistant pane at the left of your email content.

Tone of voice assistant

The tone of voice assistant will automatically rewrite the email copy with one of five different tones.

• Formal
• Serious
• Casual
• Enthusiastic
• Funny

The tone of voice will provide you with copy alternatives that match the selected tone while retaining the essential message of your email.

Start in the Visual tab in Builder, then select any block of text in your email.

Use the drop-down in the Litmus Assistant pane on the left to change the tone of your text.

Select the Let's see it! button to get your results.

If you decide to use the suggested version, choose the Use this! button to replace the section of copy in your email. Select Write another version if you'd like to see another option or change tone of voice.