Sentiment trackers

Listen to your audience with sentiment trackers! A sentiment tracker is a live poll that your subscribers can interact with that will display current results when an email is opened. For example, you can engage your audience by inviting them to weigh in on the value each email delivers.

Create a sentiment tracker

Sentiment trackers are located in the Personalize section of the Litmus platform. Start from the Overview page or in the Sentiment tracker section of the Personalize tab. Select Sentiment trackers from the left menu. You can create a new tracker and find any you've already created. Select New sentiment tracker in the upper right corner.

Select a template from the options provided. You can choose from a variety of customizable tracker images with or without visible vote totals.

sentiment tracker template options

Start setting up your sentiment tracker by adding required URLs for each of your options where your subscribers will be redirected after casting their vote. You can use different URLs or the same one for each option. You can also customize the prompt, font colors, and background colors for your tracker and results.

Select the green Next: Preview your sentiment tracker button in the upper right corner when your tracker looks just right!

Sentiment tracker configuration and customization options

NOTE: Looking for more customization options? Reach out to discuss how Litmus Personalize Pro can help!

Enter numbers in the field for each option to preview how your sentiment tracker will appear as subscribers interact with it. These are placeholder values and won't affect your code. If you want to make any changes, choose the Back to editing button. If you're satisfied with the tracker, select Next: Save and get HTML in the upper right corner. Your tag code will be generated!

sentiment tracker preview page with example click data displayed

You can copy the tag using the Copy HTML button below the code box. Your new tracker will appear in the Sentiment trackers section in your account so if you don't need the code right away, you can copy it from there later.

completed sentiment tracker with code available to copy

Add a sentiment tracker to your email

To add a sentiment tracker to your email, copy the code generated and add it to your email's HTML. You can quickly copy the tag by hovering over the sentiment tracker's thumbnail and selecting Copy HTML. Add the code in Litmus Builder or anywhere you develop your email code!

sentiment tracker page with copy HTML button displayed on a thumbnail

View your polling results and click data

Hover over a thumbnail in the Sentiment trackers section of the Personalize tab and select View report to check current polling results and click data for your sentiment tracker.

Sentiment tracker thumbnai

The report will display the total number of clicks your sentiment tracker has recorded and a breakdown of how many times each option was clicked, regardless of the style presented to your subscribers.

Sentiment tracker report displaying clicks and poll results

Impression usage

A sentiment tracker may use between 3 and 10 images depending on the number of options in your poll. Each image appearing in your tracker will count as an impression.

NOTE: Impressions usage limits vary based on your subscription. Learn more about usage limits and how impressions are counted to make sure you understand how your tag will impact your usage!

Apple Mail Privacy Protection (MPP)

When an email is sent to an inbox with MPP enabled, email images are automatically downloaded and cached. The cached images are then displayed when the email is opened. Due to this, sentiment trackers will display the percentages as they were at the time of your send for users with MPP enabled.

We recommend staggering your sends when using sentiment trackers. This will allow some poll results to be gathered before the images are cached for segments of your subscribers. MPP-impacted opens count towards impression usage.


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