Sentiment trackers guide

Listen to your audience with sentiment trackers! A sentiment tracker is a live poll that your subscribers can interact with that will display current results when an email is opened. For example, you can engage your audience by inviting them to weigh in on the value each email delivers.

Create a sentiment tracker

Sentiment trackers are located in the Personalized content section of the Litmus platform. Start from the Overview page using the Sentiment trackers block, or select Sentiment trackers from the left menu where you can create a new tracker or find your library of trackers.

Personalize overview page in Litmus

Select New sentiment tracker and then choose a template from the options provided customizable tracker images, with or without visible vote totals.

sentiment tracker template options

Configure your tracker

Add required URLs in the right side pane where your subscribers will be redirected after making their choice. You can use different URLs or use the same one for each option.

Style your tracker

Customize your sentiment tracker's prompt. You can select different fonts for your prompt and for your results if the template shows them.

Add a custom TTF font

If you would like to use a custom font, you can upload a font file (TTF font files are supported). In the Font section, select Upload font.

NOTE: Your custom font name will appear in the list with the same file name you upload.

Once your font has been uploaded, you can select it from the Font family dropdown. Your uploaded font will be available in the Custom fonts section of the list and can be used in any other widget that has custom font capability.

Preview and test

Select the green Next: Preview your sentiment tracker button in the upper right corner when your tracker looks just right.

To test, enter numbers in the field for each option to preview how your sentiment tracker will appear as subscribers interact with it. These are placeholder values and won't affect your code. If you want to make any changes, choose the Back to editing button. If you're satisfied with the tracker, select Next: Save and get HTML in the upper right corner. Your sentiment tracker code will be generated.

animation showing test tracker counts entered into data fields

NOTE: Looking for more customization options? Reach out to discuss how Litmus Personalize Pro can help!

Use the Copy HTML button below the code box to use the tracker right away. Your new tracker will appear in the Sentiment trackers section in your account so if you're not ready to use it.

completed sentiment tracker with code available to copy

Add a sentiment tracker to your email

To add a sentiment tracker to your email, copy the code generated and add it to your email's HTML. You can quickly copy the tag by hovering over the sentiment tracker's thumbnail and selecting Copy HTML. Add the code in Litmus Builder or anywhere you develop your email code!

sentiment tracker page with copy HTML button displayed on a thumbnail

View your polling results and click data

Hover over a thumbnail in the Sentiment trackers section of the Personalize tab and select View report to check current polling results and click data for your sentiment tracker.

Sentiment tracker thumbnai

The report will display the total number of clicks your sentiment tracker has recorded and a breakdown of how many times each option was clicked, regardless of the style presented to your subscribers.

Sentiment tracker report displaying clicks and poll results

Impression usage

A sentiment tracker may use between 2 and 5 images depending on the number of options in your poll. Each image appearing in your tracker will count as an impression.

NOTE: Impressions usage limits vary based on your subscription. Learn more about usage limits and how impressions are counted to make sure you understand how your tag will impact your usage!

Apple Mail Privacy Protection (MPP)

When an email is sent to an inbox with MPP enabled, email images are automatically downloaded and cached. The cached images are then displayed when the email is opened. Due to this, sentiment trackers will display the percentages as they were at the time of your send for users with MPP enabled.

We recommend staggering your sends when using sentiment trackers. This will allow some poll results to be gathered before the images are cached for segments of your subscribers. MPP-impacted opens count towards impression usage.


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