What is an email preview? How is it counted?

We know that testing every email is vital to ensuring emails perform their best and deliver results. Our State of Email Survey showed that businesses that test every email saw 14% higher ROI than those that don’t. One of the primary elements of these tests is Email Previews, which display the rendering of an email across clients and devices, so you can ensure it will look great no matter where it’s opened.

What is a preview?

An email preview is an individual screenshot from an email client or device. Previews are generated when a Checklist is created or when a Builder email is saved and Instant Previews window is showing the email clients. Sharing a Checklist or Builder test will also generate Previews. Once your unique URL has been generated, this can be viewed as many times as you like without affecting your preview count.

Managing preview usage

We track previews based on how many email clients are selected and how many previews for those selected clients are generated. You can reduce your previews generated by using the choose email clients options in Builder and Checklist if you only need to retest in selected clients. In Builder you can also select the preview you wish to make changes to and once in full view, this will count as one preview generated for any saves you now make. 

Your testing volume accumulates over the course of your monthly billing period and then resets at the start of each new monthly billing period. For example, if you are billed the 15th of each month (or for annual plans, if you started your plan on the 15th), your previews will be counted from the 15th of the month to the 14th of the following month. 

Email Preview limits vary by Litmus plan subscription:

  • Basic offers up to 1,000 Previews per month
  • Plus offers up to 2,000 Previews per month
  • Enterprise offers a customizable amount of Previews every month, based on the unique needs of your business

You can access a summary of your account’s usage over the last 6 months in your account settings. If your testing volume indicates your program might benefit from a more advanced Litmus plan, feel free to get in touch and we’d be happy to discuss this with you.

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