Litmus Design Library guide

The Design Library in Litmus empowers brands to streamline and scale email production by making it easy to create, access, share, and collaborate on a common set of reusable templates and code modules in one centralized spot to create high-performing, on-brand emails quickly.

With the Design Library in Litmus, email developers can:

  • Define your brand's color palette
  • Create and manage reusable email templates
  • Share common, tested modules across your team
  • Organize reusable modules in custom categories
  • Centralize storage of and access to your core email “source code”—regardless of where your team is located or how many ESPs you use
  • Minimize errors and inconsistencies with built-in Litmus Email Previews
  • Control access to shared resources, and separate them by client, department, region, and more, using Subaccounts

Navigating your Design Library

The Design Library is accessible from the Home and Build areas in Litmus. 

From the Home dashboard, click the Go to Design Library button in the Build your email module to navigate to Design Library.

From the Build dashboard, click the Go to Design Library button to navigate to your Design Library.Once you arrive in Design Library, you'll notice there are several sections available in the left-hand navigation: Colors (available on Litmus Enterprise plans only), Templates, Modules (including partials and snippets), and Module Categories (available on Litmus Enterprise plans only). Use the left-hand navigation menu to move between sections.

Click on any item in the library to view it. From the right sidebar, you can see a thumbnail preview of the item, when the last update was made to it, and who last worked on it. Click the code preview to copy code to the clipboard for use in Litmus or your code editor of choice.

Managing your Design Library

Roles and permissions

Need to control access to your team's Design Library? Litmus offers the following user roles to control who can access and manage your brand assets and modular components:

  • The Full, Admin, and Account Holder roles can all create, edit, and delete assets in the Design Library
  • Users with the Code Editor role can view the Design Library and use its assets when building emails, but cannot create, edit, or delete assets in the Design Library.
  • Users with the Content Editor role do not have access to the Design Library and cannot create, edit, or delete assets. They can, however, build emails using Templates and the Visual Editor in Litmus Builder.

For more information about roles and permissions, please check out this article.

Note: Code Editor and Content Editor roles are available on Litmus Enterprise plans only.

Colors

Defining your brand's colors in Litmus allows for effortless on-brand email building. Easily reference your brand's colors when building in Litmus Builder's code editor and choose directly from your brand colors from the color pickers in the Visual Editor.

Note: Brand colors are a feature of Litmus Enterprise plans only.

Adding and managing Colors

To add a color, navigate to the Design Library and click the  New Color button in the upper right corner of your screen. Give your color a name and a six-digit hex value (e.g. "#eeb35b") and click Save color.

To edit a color, simply select it and click Edit color. To delete a color, select it and click on the trashcan icon in the bottom right corner of the screen.

brand colors

Templates

Templates empower your team to create on-brand, error-free emails quickly. Instead of having to rewrite an entire email from scratch for every send, you can simply add copy, images, and links to an existing template before testing and sending it to your subscribers.

Creating and managing Templates

To create a Template, navigate to the Design Library and click the New Template button in the upper right hand corner of your screen. Give your Template a name and a new template editor window will open. When you’re done, use Ctrl+S or Cmd+S, or the File > Save menu to save your changes.

To edit a Template, simply select it and click Edit Template. To rename a Template, click on the name in the preview pane. To delete a Template, use the action menu at the bottom right corner of the preview pane.

templates

Modules

There are two types of modules in Litmus: partials and snippets. Partials are global modules that can be referenced in emails and templates, but are editable only at the global level. Snippets are modules that can be reused across emails and templates and are editable within the email or template they're included in. Read on for more details on these two types of reusable, modular content.

Snippets 

Snippets are modules of reusable content that are ideal for elements that are commonly used across email designs. Snippets are the most flexible type of module and can be used for building emails with modular content in both the code editor and visual editor.

snippets

Creating and managing Snippets

To create a Snippet, navigate to the Design Library and click the New Snippet button in the upper right hand corner of your screen. On the next screen, give your Snippet a name and a trigger -- a string of text that you will use to insert the Snippet in Litmus Builder's code editor.

To edit a Snippet, simply select it and click Edit Snippet. You will be taken to the Snippets manager, where you can edit or rename the Snippet. To delete a snippet, use the action menu at the bottom right corner of the preview pane or delete from the Snippets manager.

snippet editor

Partials

Partials are global, dynamic, reusable modules that can be used across multiple emails. Changes made to a partial will apply to every single email or template where that partial is referenced, saving time and eliminating the possibility of forgetting to update an email or template.

Creating and managing Partials

To create a Partial, navigate to the Design Library and click the New Partial button in the upper right hand corner of your screen. Give your Partial a name and a new editor window will open. When you’re done, use Ctrl+S or Cmd+S, or the File > Save menu to save your changes.

To edit a Partial, simply select it and click Edit Partial. To rename a Partial, click on the name in the preview pane. To delete a Partial, use the action menu at the bottom right corner of the preview pane.

partials

Organizing modules

With categories in the Design Library in Litmus, you can organize your modules (Snippets and Partials) in one centralized location, making it easier for all team members to find content to build brand-compliant emails at scale, regardless of how many ESPs are being used.

Categories in Design Library are completely custom, making it easy to organize code modules by department, team, region, email type, or any other organizational structure. Plus, modules can be assigned to multiple categories making it easy to keep all resources current.

For more information on using categories to organize your Design Library, read this article.

modules

Building emails with your Design Library elements

Using templates to build emails

Your Templates are available within Litmus for building new email campaigns quickly and easily. Either pick a Template when you start your new email or access your Templates from within Litmus Builder at any time. For more on using Templates in Builder, read this article.

template collection

If you prefer to use your own code editor, simply select a Template and click the code preview to copy the Template code to your clipboard to use with your local development tools.

click to copy template

Using modules

Using snippets

Snippets can be inserted via drag-and-drop in the visual editor. In the code editor, your Snippets can be inserted using the Insert menu or the Trigger string you created. For more on using Snippets in Builder, read this article.

If you prefer to use your own code editor, simply select a Snippet and click the code preview to copy the Snippet code to your clipboard to use with your local development tools.

Using partials (global modules)

Partials can only be inserted via the code editor. Your Partials are accessible from the Insert > Partials menu. For more on using Partials in Builder, read this article.

If you prefer to use your own code editor, simply select a Partial and click the code preview to copy the Partial code to your clipboard to use with your local development tools.

click to copy snippet

Using Colors

Colors can be chosen from the font and background color pickers in the Visual Editor in Litmus Builder.

color pickercolor picker 2

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