Interactive live polls guide
Add gamification to email with live polling to boost click-through rates, engagement, and revenue! Live polls encourage interaction and increase open rates as recipients re-open to check in on the results which update as the campaign unfolds and the votes roll in.
Learn how to create your own live poll with our step-by-step guide.
Create a live poll
Customize your live poll
You can choose layout options, poll content, and style in the Customize panel. Your live poll's default name is the template name but you can edit it to whatever you prefer by selecting the name on the top left.
Layout
Select a layout from the right side pane that includes 2, 3 or 4 poll choices.
Poll configuration
Continue including images and information for each poll option |
Style
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Add a custom TTF font
If you would like to use a custom font, you can upload a font file (TTF files are supported). In the Label styling or Results styling sections, choose the Upload font link on the right. You can upload and use different fonts for each area!
NOTE: Your custom font name will appear in the list with the same file name you upload.
Once your font has been uploaded, you can select it from the Font family dropdown under the Text style section. Your uploaded font will be available in the Custom fonts section of the list and will be available to use in any other widget that has custom font capability.
Preview and test your Live Poll
To test your live poll, enter numbers in the Clicks field for each option to preview how it will look as subscribers vote. These are placeholder values and won't affect your poll's final results.
If you want to make any changes, choose the Back to editing button. If you're satisfied with the poll, select Next: Save and get HTML in the upper right corner. Your code will be generated!
To add the live poll to your email, copy the code generated and add it to your email's HTML. You can copy the tag using the Copy HTML button below the code box. Add the code to your email in Litmus Builder or anywhere you develop your emails!
Your new poll will appear in Your live polls library so you can copy the code any time. You can also edit your live poll title, too!
View your poll results and click data
Impression usage
Apple Mail Privacy Protection (MPP)
When an email is sent to an inbox with MPP enabled, email images are automatically downloaded and cached. The cached images are then displayed when the email is opened. Due to this, live polls will display the counts as they were at the time of your send for users with MPP enabled.
We recommend staggering your sends when using live poll. This will allow a click count to be gathered before the images are cached for segments of your subscribers. MPP-impacted opens count towards impression usage.