Email Performance Insight: High Open Rate

This email had an exceptionally high open rate compared to emails sent in the last 30 days, but click-throughs were close to the average or below average.  

  • It may be that the goal of this email was informational, in which case, you did a great job on the subject line! 
  • If the intent of the email was conversions or clicks, then you may have a mismatch with your subject line and content. Or, you may need to adjust your message envelope, which includes the sender name, subject line, and preview text, to better align with your content.
  • Lower conversions may also indicate a mistake in your email. Be sure to check every link before sending!

Our recommendations to align your subject line with the content: 

  • Set your subscriber's expectations and clearly state what's inside the email.
  • Make sure your call to action is clear.

Read more about improving your calls-to-action (CTAs).

Email Performance Indicators in Litmus’ Integrated Insights Report (available in a Litmus Enterprise plan) automatically surface emails that are performing well - or not - and what you can learn from them. With visual identifiers and suggested next steps, you can say goodbye to tedious data analysis and focus on driving results. To learn more about how these indicators are calculated, visit the Email Performance Indicators Overview.

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