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Email Analytics

  • Create an Analytics tracking code
  • How are Gmail opens reported within Email Analytics?
  • What is a merge tag?
  • Can I include a campaign code or custom parameter in my Analytics reports?
  • Email Analytics data retention
  • How does Email Analytics actually work?
  • How are mobile, desktop and webmail categories defined?
  • What data fields are reported in individual level tracking CSV exports?
  • How are engagement metrics defined?
  • Monthly limit for analytic opens
  • Can I use Email Analytics without tracking Personally identifiable information (PII) for each open?
  • What data is available for export from my reports?
  • What does "web version" and "other" mean within my results?
  • Are there any limitations to Email Analytics?
  • How are third-party mobile email apps reported?
  • Litmus Email Analytics FTP Data Feeds
  • Geolocation reports
  • Does Litmus have a report on industry benchmarks for Email Analytics?
  • How do I change the expiration date for my tracking code?
  • How to insert a Litmus tracking code with Marketo
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  • Email Testing
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  • Email Analytics
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