Litmus Personalize overview

Litmus Personalize empowers your team to automate and scale the creation of personalized individual email experiences, optimizing every subscriber's experience. Using the widgets within Litmus Personalize, marketers can seamlessly generate endless email variations from a single HTML tag, making it easier than ever to create true 1-to-1, personalized email campaigns!

Personalize widgets

You can access Litmus Personalize using the Personalize tab at the top of the Litmus platform.

litmus personalize tab open in the platform

Here, you'll find templates you can customize to implement personalized images in your campaigns:

  • Countdown timers: Create urgency for an event with an animated gif that counts down to a set time.
  • Progress bars: Keep customers on the right track and promote brand loyalty.
  • Personalized images: Tailor every email to each individual subscriber to create 1:1 customer experiences.
  • Sentiment trackers: Listen to your audience and gather sentiment responses in real time.

Track your usage

Personalize usage is measured by impressions. Impressions are counted whenever your email is opened and the image loads. Impressions usage limits vary based on your subscription. Learn more about usage limits and how impressions are counted to make sure you understand how your tag will impact your usage!

More customization

Looking for more customization options? Reach out to discuss how the full suite of Litmus Personalize tools can help!


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